AIS helps clients make clearer teaming and positioning decisions so they can pursue the right opportunities with greater focus, alignment, and confidence.
Many organizations know they want to grow, but they are less certain about how to position themselves for specific opportunities or which teaming relationships are most likely to help them win. They may be unsure whether to pursue as a prime, a sub, or a teammate, and they often have to make those decisions with incomplete information, limited time, and competing internal priorities.
That uncertainty can lead to weak positioning, mismatched partnerships, and pursuit decisions that consume effort without improving the chance of success. Instead of approaching opportunities with a clear role and a deliberate teaming strategy, organizations can end up reacting late, spreading themselves too thin, or joining pursuits where their position is not especially strong.
AIS helps clients assess how to position themselves for specific opportunities and make more deliberate teaming decisions. We help clients:
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Clarify whether an opportunity is best approached as a prime, a sub, or a teammate.
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Evaluate potential teaming relationships and how they support the pursuit.
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Strengthen positioning around capabilities, fit, and likely role in the opportunity.
Our focus is on practical decision support that helps clients pursue opportunities with greater clarity, alignment, and intent.
A typical Teaming & Positioning engagement includes:
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Opportunity and role review
We review the opportunity, customer context, and available information to assess where your organization may have the strongest fit and what role makes the most sense. -
Teaming and partner assessment
We evaluate potential teaming relationships, capability gaps, and partner alignment to identify which combinations are most likely to strengthen the pursuit. -
Positioning analysis
We assess how your organization is currently positioned for the opportunity, including capabilities, relevance, likely role, and practical differentiators. -
Pursuit strategy and recommendations
We provide practical guidance on whether to pursue as a prime, sub, or teammate, how to strengthen your position, and where to focus your effort. -
Ongoing support (as needed)
For clients who want continued help, AIS can provide follow-on support for opportunity review, teammate evaluation, and positioning discussions tied to specific pursuits.
Here are a few illustrative ways Teaming & Positioning can be applied:
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Deciding whether to prime or sub on a complex opportunity
A firm has a chance to lead a multi‑discipline effort but is unsure whether its current capabilities and relationships fully support a prime role. AIS helps assess the practical pros and cons of priming versus subcontracting, clarifies what additional teaming would be required, and recommends a positioning choice that matches the firm’s actual strength on the opportunity. -
Choosing the right teammate mix for a targeted pursuit
A team is interested in a specific upcoming bid and has several potential partners in mind. AIS works with them to evaluate capability coverage, customer familiarity, role clarity, and any overlaps or gaps, then helps build a more deliberate teaming plan with defined roles and rationale. -
Aligning an individual’s role inside a larger team
An independent consultant is invited into a pursuit but is unsure how to position their contribution so it adds clear value. AIS helps clarify where their experience fits, how to frame their role with the prime and customer, and what teaming relationships are most likely to support a sustained working relationship.
Why AIS for Teaming & Positioning
AIS approaches teaming and positioning from a practical business development perspective grounded in real pursuit decisions, not abstract strategy alone. We understand that organizations often have to decide quickly how to show up on an opportunity, which partners make the most sense, and where their position is genuinely strongest. Our goal is to help clients make those decisions with more clarity, better alignment, and a more deliberate view of how they want to compete.